App Performance Testing To Grow Your Business
Addressing the commonly faced challenges by app developers in providing customers with a smooth and reliable user experience.
The apps market is growing in leaps and bounds and new features are being introduced almost every day to stay ahead of competition. Just to put it in perspective, the Apple App store has a base of nearly two million and Google play, over 2.2 million apps. Gartner predicts that an income of $77 billion will be generated in 2017 from over 268 billion mobile downloads. Compare this to $35 billion revenues in 2014, $45 billion in 2015, and $58 billion in 2016. The primary target is the age group falling between 18 and 24 years followed by 25 to 34 years.
Retaining customer interest and loyalty will be one of the greatest challenges for app developers as customers are spoilt for choice. Performance testing will become critical and a game changer determining who leads the pack. Continue Reading